Today, the importance of data lies not only in collecting and storing it, but mainly in its interpretation and understanding of what it can say. With each passing day, more companies realize this fact and invest in stocks for it, hence the practical solution of Qlik Sense .

Do you already know this tool?

Keeping track of data and information within a company is a factor that always needs to be prioritized, as they are the ones who will provide the answer to possible problem solutions in their work processes.

Using Qlik will help you achieve this, through a practical, intuitive and simple to use method .

Check out in the article what it means, what are its advantages and the comparisons with Power BI and Tableau.

What is Qlik Sense?

Qlik Sense is a dashboard tool, that is, a business information visualization tool, so that it can be used to make decisions .

In other words, it is a page that deeply explores all the data of your actions that are running on the internet and shows results in a simple and instantaneous way, contributing to the knowledge about the business opportunities.

For example, you have a campaign running on the internet and you need to understand the result it is having in order to take the next steps. With Qlik sense you connect what you want and have an overview of everything that has been done with relevant metrics.

Therefore, it is a kind of integration of advanced analytics with real-time data exchange , which allows a deep look at the data to understand the real situation of the business and everything that happens in the market.

Best of all, it’s an application that anyone can use, revolutionizing the business intelligence and data analysis market to improve decision making.

What are the advantages of this tool?

Qlik sense is a very simple and intuitive platform . It doesn’t have many mysteries and you don’t even need programming expertise to use it .

If you have any difficulty, within the tool itself there is Qlik Help, which is a part of detailed guidance on how to get started and take your first steps.

However, it is a method that brings many advantages to professionals and companies, such as:

#1 Binding data from any source

Its use allows the collection of data for transcription and reporting from any channel.

#2 Possibility of sharing

With its easy linkage to any source, another advantage is the possibility to create unique views of the data according to the information base and share them with other stakeholders. Which contributes to easy accessibility and administration.

#3 Simplified reporting

It can create a series of reports using several different filters, making it easy to visualize all the relationships between the data collected by your company.

#4 Associative exploration and smart search

Smart search is a way to allow you to analyze your data and create checks without needing to know about programming.

#5 Saves Hours of Repetitive Work

As it has a bulk file consolidation function, it makes the whole process more organized and allows for optimization of time and resources.